Segmentation Portal™
An online target group tool for Mosaic™.
Segmentation Portal™ gives you all the information you need in your daily work with the different Mosaic™ lifestyles. A unique tool that helps you understand your customers and the market. Segmentation Portal™ Sweden provides a visualized and detailed picture of Swedish consumers and their demographic characteristics, lifestyle and behavior. In the portal you can get acquainted with Sweden’s 44 distinct lifestyle types and 14 overall groups. Each Swedish adult falls into one of these 44 lifestyle types.
Features and usage
Explore your segments
Get insights on Mosaic Groups and Types through visual elements, textual descriptions and statistical information. The different segments can be arranged at group, type or postal code level. What lifestyle and life stage are your customers in? What does their economy, housing form, car ownership and family situation look like? What interests characterize them?
Compare groups and types
Get to know similarities and differences between Mosaic Groups and Types based on statistical information. What are the differences between the lifestyles?
Identify your target audience
Build an understanding of your ideal customers and identify which segments you should target. Understand what other segments are similar to your ideal customers and expand your reach. Find twins and discover new insights on how to effectively reach them in different channels.
Work across national borders
Segmentation Portal™ is country-specific and is currently available in several markets, including Sweden, Norway, Denmark, Germany, France, UK and USA.
Area Insights
Get area insights on Mosaic Groups and Types through detailed geographic heat maps. Where do your customers live? Should you change the product mix depending on store location? What is the ideal placement for your next store?
Want to know more about how Segmentation Portal™ works?
Build a thorough understanding of who your customers are and what audiences you should be aiming for.
