Mosaic™
Lifestyle-based segmentation.
Mosaic™ gives you the opportunity to see the person “behind the customer” and understand their needs and driving forces. Mosaic™ describes the interests, attitudes, purchasing power and buying habits, family situations, housing types, levels of education and surfing habits both in the existing customer base and in the market as a whole.
Mosaic™ is the world’s leading data-driven consumer classification that paints a clear picture of your customers at household level. The consumer classification is country-specific and is available in all Nordic countries and in more than 30 countries globally. A Mosaic™ segmentation gives you a unique tool to identify, understand and reach the right consumers in a consistent and relevant way across all channels. You can use Mosaic™ to get to know your customers better, aquire new customers and extract extract the potential from your existing customers.
Download the Mosaic™ Sweden brochure for a deeper understanding of the various Swedish lifestyles.
Enrich
Enrich your own database with Mosaic™ and get customer insights about what characterizes customers with different behaviors and basis based on demographics and lifestyle.
Direct
Direct your efforts to acquire the right new customers in purchased direct channels and through advertising in digital media.
Optimize
Optimize interactions with existing customers in your own digital and traditional channels by implementing Mosaic™ segmentation in your systems for customer interaction processes.
Lifestyle-based segmentation.
Mosaic™ provides the opportunity to see the person “behind the customer” and understand their needs and driving forces. Mosaic™ describes the interests, attitudes, purchasing power and buying habits, family situations, housing types, levels of education and surfing habits both in the existing customer base and in the market as a whole.
Lifestyle, values, buying decisions and surfing behavior based on data and statistics.
Mosaic™ lifestyles
Mosaic Lifestyles gives you a nuanced and comprehensive picture of your customers’ choices, preferences and habits, giving you a unique foundation for developing products, communications and offers.
Do they live in the country side or in the city, do they rent or own their housing, are they single or in a relationship, do they have children in the household, what’s their education, what’s their financial situation, are green values important to them or is it price that rules, do they adapt easily to new products and technology or are they more traditionally bound, in which media are they most receptive to communication, what do they do in their spare time, etc.
Relevant communication with Mosaic™
Use Mosaic™ to reach your target audience in all media, formats and devices. You can direct everything from DM mailings and SMS to digital ads and Digital Out of Home advertising to one or more Mosaic™ segments. Mosaic™ ensures that you communicate with the same target groups regardless of the channel.
Reach your Mosaic™ segments in all channels.
Programmatic
Audience-driven purchase of programmatic ads. Place all of your digital ads on one or more Mosaic™ segments. We work with Nordic Data Resources (NDR), which is leading in the Nordic countries in terms of reaching target groups digitally.
Social media
Social media is a good complement to other channels. Reach your Mosaic™ segments and target groups on Facebook and Instagram.
Homepage
Which lifestyles visit your website? With Samhub you can easily analyze which Mosaic™ groups and types visit your website and which ones convert. You can place ads, track campaigns and customize content for the person behind the browser. The service has been developed in collaboration with NDR and Brain Nordic.
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TM
Reach your Mosaic™ audiences via phone number. We have partnered with IDM.
DM
Reach your Mosaic™ audiences via mailbox. We have partnered with IDM and Svensk Direktreklam.
DOOH
Reach your Mosaic™ audiences via outdoor advertising. We cooperate with OceanOutdoor who owns Sweden’s largest DOOH network, with digital screens at over 120 central stations, shopping centers and airports around the country.
Mosaic™ in different countries.
Mosaic™ is available at Nordic and global level, which makes it possible to coordinate the marketing work across national borders. In the Nordics, InsightOne has the exclusive user rights to Mosaic™.
Mosaic™ data gives you the opportunity to see the person “behind the customer” and understand their needs and driving forces.
