With the help of Mosaic data, we at Apotek Hjärtat have been able to refine both our targeted offers, but also our product range in our pharmacies. It has also helped us to become an even more insight-driven organization.
Head of CRM
The result of a successful segmentation not only means good campaign results, it also provides a more insightful organization.
Head of Analysis
InsightOne's analyzes have given us important insights in our establishment work.
Nordic construction and establishment manager
By implementing Mosaic™ as a tool for analysis and segmentation, we have been able to be more specific when we have procured communication services from, for example, media agencies and ODR distributors.
Mosaic's lifestyle classification has helped us with knowledge of where several groups that are difficult to reach are concentrated. Reaching these groups is important from a democratic perspective.
Head of the unit for democracy development
As one of Sweden's largest sites, hitta.se has moved from "telephone directory" to exciting and relevant content based on lifestyle data. Thanks to InsightOne, we have been able to give consumers an even more interesting picture of Sweden.
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