Target group analysis

Target group analysis for smarter communication.

Let us help you transform big data into smart data. Get valuable insights about your target groups and your market that you can then act on. By better understanding the driving forces, needs and wishes of your target groups, you will be able to sharpen communication and become more accurate in your marketing activities.

A target group analysis can be carried out based on a specific product or service, or based on a specific target group that you want to get to know more closely in order to produce exactly what that group is looking for.

Why target group analysis?

A target group analysis has several purposes. Among other things, it is possible to identify and reach out to new customers and, of course, you have the opportunity to develop and deepen your existing customer relationships. The best customer is a repeat customer, everyone knows that!

By enriching your data, you can assess the potential of your target group, as well as to what extent it exists in the market. When you know which parameters are central to your target group, you can also measure how the target group performs in your response data. Does the responding target group agree with the intended target group?

New sales or additional sales?

Before you start with the analysis, it is important that you are clear about the purpose of the analysis. Is the goal to find products or services that suit a new target group or do you want to increase sales to your existing target groups? We help you define and understand your intended target group. With the right data, you get clear answers to what the target groups actually look like and where they are in the market.

Different methods for target group analysis

Customer data that has been enriched usually forms the basis for a target group analysis as this gives a clear picture of what characterizes the target group. In some cases, the analysis can be supplemented with, for example, survey data that raises specific questions about the target group. Using databases, such as Mosaic™, with qualitative or quantitative statistics that answer the questions you ask is one of our specialties. Here you can quickly map the consumption habits of different target groups, see where they are and what their financial conditions look like, etc. All of this together gives you valuable insights that make it easier to produce target group-adapted communication.