{"id":8899,"date":"2019-05-16T11:06:45","date_gmt":"2019-05-16T09:06:45","guid":{"rendered":"https:\/\/insightone.se\/wp\/mosaic-ny\/"},"modified":"2023-11-07T13:59:06","modified_gmt":"2023-11-07T12:59:06","slug":"mosaic-2","status":"publish","type":"page","link":"https:\/\/insightone.se\/en\/mosaic-2\/","title":{"rendered":"Mosaic\u2122"},"content":{"rendered":"\n
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Mosaic\u2122<\/h1>\n\n\n\n
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Lifestyle-based segmentation.<\/h2>\n\n\n\n

Mosaic\u2122 gives you the opportunity to see the person \u201cbehind the customer\u201d and understand their needs and driving forces. Mosaic\u2122 describes the interests, attitudes, purchasing power and buying habits, family situations, housing types, levels of education and surfing habits both in the existing customer base and in the market as a whole.<\/p>\n\n\n\n

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Mosaic\u2122 is the world\u2019s leading data-driven consumer classification that paints a clear picture of your customers at household level. The consumer classification is country-specific and is available in all Nordic countries and in more than 30 countries globally. A Mosaic\u2122 segmentation gives you a unique tool to identify, understand and reach the right consumers in a consistent and relevant way across all channels. You can use Mosaic\u2122 to get to know your customers better, aquire new customers and extract extract the potential from your existing customers.<\/p>\n<\/div>

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Download the Mosaic\u2122 Sweden<\/strong> brochure for a deeper understanding of the various Swedish lifestyles.<\/p>\n\n\n\n

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Enrich<\/h3>\n\n\n\n

Enrich your own database with Mosaic\u2122 and get customer insights about what characterizes customers with different behaviors and basis based on demographics and lifestyle. <\/p>\n<\/div>\n\n\n\n

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Direct<\/h3>\n\n\n\n

Direct your efforts to acquire the right new customers in purchased direct channels and through advertising in digital media.<\/p>\n<\/div>\n\n\n\n

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Optimize<\/h3>\n\n\n\n

Optimize interactions with existing customers in your own digital and traditional channels by implementing Mosaic\u2122 segmentation in your systems for customer interaction processes. <\/p>\n<\/div>\n<\/div>\n\n\n\n

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Lifestyle-based segmentation.<\/h2>\n\n\n\n

Mosaic\u2122 provides the opportunity to see the person \u201cbehind the customer\u201d and understand their needs and driving forces. Mosaic\u2122 describes the interests, attitudes, purchasing power and buying habits, family situations, housing types, levels of education and surfing habits both in the existing customer base and in the market as a whole.<\/p>\n<\/div>\n\n\n\n

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Lifestyle, values, buying decisions and surfing behavior based on data and statistics.<\/h2>\n<\/div>\n<\/div>\n\n\n\n
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Mosaic\u2122 lifestyles<\/strong><\/h3>\n\n\n\n

Mosaic Lifestyles gives you a nuanced and comprehensive picture of your customers\u2019 choices, preferences and habits, giving you a unique foundation for developing products, communications and offers.<\/p>\n\n\n\n

Do they live in the country side or in the city, do they rent or own their housing, are they single or in a relationship, do they have children in the household, what\u2019s their education, what\u2019s their financial situation, are green values important to them or is it price that rules, do they adapt easily to new products and technology or are they more traditionally bound, in which media are they most receptive to communication, what do they do in their spare time, etc.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Relevant communication with Mosaic\u2122<\/strong><\/h3>\n\n\n\n

Use Mosaic\u2122 to reach your target audience in all media, formats and devices. You can direct everything from DM mailings and SMS to digital ads and Digital Out of Home advertising to one or more Mosaic\u2122 segments. Mosaic\u2122 ensures that you communicate with the same target groups regardless of the channel.<\/p>\n\n\n\n

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Reach your Mosaic\u2122 segments in all channels.<\/strong><\/p>\n\n\n\n

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Programmatic<\/h4>\n\n\n\n

Audience-driven purchase of programmatic ads. Place all of your digital ads on one or more Mosaic\u2122 segments. We work with Nordic Data Resources (NDR), which is leading in the Nordic countries in terms of reaching target groups digitally.<\/p>\n<\/div>\n\n\n\n

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Social media<\/h4>\n\n\n\n

Social media is a good complement to other channels. Reach your Mosaic\u2122 segments and target groups on Facebook and Instagram.<\/p>\n\n\n\n

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Homepage<\/h4>\n\n\n\n
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Which lifestyles visit your website? With Samhub you can easily analyze which Mosaic\u2122 groups and types visit your website and which ones convert. You can place ads, track campaigns and customize content for the person behind the browser. The service has been developed in collaboration with NDR and Brain Nordic.<\/p>\n\n\n\n

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TM<\/h4>\n\n\n\n

Reach your Mosaic\u2122 audiences via phone number. We have partnered with IDM.<\/p>\n<\/div>\n\n\n\n

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DM<\/h4>\n\n\n\n

Reach your Mosaic\u2122 audiences via mailbox. We have partnered with IDM and Svensk Direktreklam.<\/p>\n<\/div>\n\n\n\n

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DOOH<\/h4>\n\n\n\n

Reach your Mosaic\u2122 audiences via outdoor advertising. We cooperate with OceanOutdoor who owns Sweden\u2019s largest DOOH network, with digital screens at over 120 central stations, shopping centers and airports around the country.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Mosaic\u2122<\/strong> in different countries.<\/h3>\n\n\n\n

Mosaic\u2122 is available at Nordic and global level, which makes it possible to coordinate the marketing work across national borders. In the Nordics, InsightOne has the exclusive user rights to Mosaic\u2122.<\/p>\n<\/div>\n\n\n\n

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Mosaic\u2122 data gives you the opportunity to see the person \u201cbehind the customer\u201d and understand their needs and driving forces.<\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"Enrich Enrich your own database with Mosaic\u2122 and get customer insights about what characterizes customers with different behaviors and basis based on demographics and lifestyle.  Direct Direct your efforts to…","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"tmpl-block.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-8899","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nMosaic | Lifestyle based segmentation | InsightOne<\/title>\n<meta name=\"description\" content=\"Lifestyle based segmentation. 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