{"id":11298,"date":"2020-01-28T18:42:01","date_gmt":"2020-01-28T17:42:01","guid":{"rendered":"https:\/\/insightone.se\/wp\/segmentation-portal\/"},"modified":"2023-11-08T10:16:20","modified_gmt":"2023-11-08T09:16:20","slug":"segmentation-portal","status":"publish","type":"page","link":"https:\/\/insightone.se\/en\/segmentation-portal\/","title":{"rendered":"Segmentation Portal\u2122"},"content":{"rendered":"\n
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Segmentation Portal\u2122<\/h1>\n\n\n\n
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An online target group tool for Mosaic\u2122.<\/h2>\n\n\n\n

Segmentation Portal\u2122 gives you all the information you need in your daily work with the different Mosaic\u2122 lifestyles<\/a>. A unique tool that helps you understand your customers and the market. Segmentation Portal\u2122 Sweden provides a visualized and detailed picture of Swedish consumers and their demographic characteristics, lifestyle and behavior. In the portal you can get acquainted with Sweden\u2019s 44 distinct lifestyle types and 14 overall groups. Each Swedish adult falls into one of these 44 lifestyle types.<\/p>\n\n\n\n

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Features and usage<\/h2>\n<\/div><\/div>\n\n\n\n
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Explore your segments<\/h4>\n\n\n\n

Get insights on Mosaic Groups and Types through visual elements, textual descriptions and statistical information. The different segments can be arranged at group, type or postal code level. What lifestyle and life stage are your customers in? What does their economy, housing form, car ownership and family situation look like? What interests characterize them?<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Compare groups and types<\/h4>\n\n\n\n

Get to know similarities and differences between Mosaic Groups and Types based on statistical information. What are the differences between the lifestyles?<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Identify your target audience<\/h4>\n\n\n\n

Build an understanding of your ideal customers and identify which segments you should target. Understand what other segments are similar to your ideal customers and expand your reach. Find twins and discover new insights on how to effectively reach them in different channels.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Work across national borders<\/h4>\n\n\n\n

Segmentation Portal\u2122 is country-specific and is currently available in several markets, including Sweden, Norway, Denmark, Germany, France, UK and USA.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Area Insights<\/h4>\n\n\n\n

Get area insights on Mosaic Groups and Types through detailed geographic heat maps. Where do your customers live? Should you change the product mix depending on store location? What is the ideal placement for your next store?<\/p>\n<\/div>\n<\/div>\n\n\n\n

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