{"id":11264,"date":"2019-08-20T08:47:34","date_gmt":"2019-08-20T06:47:34","guid":{"rendered":"https:\/\/insightone.se\/wp\/malgruppsanalys\/"},"modified":"2023-11-08T11:58:12","modified_gmt":"2023-11-08T10:58:12","slug":"malgruppsanalys","status":"publish","type":"page","link":"https:\/\/insightone.se\/en\/malgruppsanalys\/","title":{"rendered":"Target group analysis"},"content":{"rendered":"\n<div class=\"wp-block-cover\" style=\"min-height:300px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-100 has-background-dim\" style=\"background-color:#0a1736\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div style=\"height:200px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h1 class=\"has-text-align-center wp-block-heading\" style=\"font-size:60px\">Target group analysis<\/h1>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Target group analysis for smarter communication.<\/h2>\n\n\n\n<p>Let us help you transform big data into smart data. Get valuable insights about your target groups and your market that you can then act on. By better understanding the driving forces, needs and wishes of your target groups, you will be able to sharpen communication and become more accurate in your marketing activities.<\/p>\n\n\n\n<p>A target group analysis can be carried out based on a specific product or service, or based on a specific target group that you want to get to know more closely in order to produce exactly what that group is looking for.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"450\" src=\"https:\/\/insightone.se\/wp\/wp-content\/uploads\/2021\/02\/InsightOne_malgruppsanalys_900px_web.jpg\" alt=\"\" class=\"wp-image-15169\" srcset=\"https:\/\/insightone.se\/wp\/wp-content\/uploads\/2021\/02\/InsightOne_malgruppsanalys_900px_web.jpg 900w, https:\/\/insightone.se\/wp\/wp-content\/uploads\/2021\/02\/InsightOne_malgruppsanalys_900px_web-300x150.jpg 300w, https:\/\/insightone.se\/wp\/wp-content\/uploads\/2021\/02\/InsightOne_malgruppsanalys_900px_web-768x384.jpg 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"has-text-align-center wp-block-heading\">Target group analysis that transforms your customer data into smart data.<\/h2>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter is-style-fill\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"https:\/\/insightone.se\/en\/contact-us\/\" style=\"border-radius:100px;background-color:#0a1736\"><strong>Contact us for help with target group analysis<\/strong><\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"has-medium-font-size wp-block-heading\">Why target group analysis?<\/h2>\n\n\n\n<p>A target group analysis has several purposes. Among other things, it is possible to identify and reach out to new customers and, of course, you have the opportunity to develop and deepen your existing customer relationships. The best customer is a repeat customer, everyone knows that!<\/p>\n\n\n\n<p>By enriching your data, you can assess the potential of your target group, as well as to what extent it exists in the market. When you know which parameters are central to your target group, you can also measure how the target group performs in your response data. Does the responding target group agree with the intended target group?<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-medium-font-size wp-block-heading\">New sales or additional sales?<\/h2>\n\n\n\n<p>Before you start with the analysis, it is important that you are clear about the purpose of the analysis. Is the goal to find products or services that suit a new target group or do you want to increase sales to your existing target groups? We help you define and understand your intended target group. With the right data, you get clear answers to what the target groups actually look like and where they are in the market.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-medium-font-size wp-block-heading\">Different methods for target group analysis<\/h2>\n\n\n\n<p>Customer data that has been enriched usually forms the basis for a target group analysis as this gives a clear picture of what characterizes the target group. In some cases, the analysis can be supplemented with, for example, survey data that raises specific questions about the target group. Using databases, such as Mosaic\u2122, with qualitative or quantitative statistics that answer the questions you ask is one of our specialties. Here you can quickly map the consumption habits of different target groups, see where they are and what their financial conditions look like, etc. All of this together gives you valuable insights that make it easier to produce target group-adapted communication.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-cover is-light\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-light-green-cyan-background-color has-background-dim-60 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-medium-font-size wp-block-heading\">Read more<\/h2>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size is-style-outline has-small-font-size is-style-outline--1\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/insightone.se\/en\/segmentation-2\/\" style=\"border-radius:100px\"><strong>Segmentation<\/strong><\/a><\/div>\n\n\n\n<div class=\"wp-block-button has-custom-font-size is-style-outline has-small-font-size is-style-outline--2\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/insightone.se\/en\/mosaic-2\/\" style=\"border-radius:100px\"><strong>Mosaic\u2122<\/strong><\/a><\/div>\n\n\n\n<div class=\"wp-block-button has-custom-font-size is-style-outline has-small-font-size is-style-outline--3\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/insightone.se\/en\/customer-data\/\" style=\"border-radius:100px\"><strong>Customer data<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-medium-font-size wp-block-heading\">Interested to know more about target group analysis?<\/h2>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size is-style-outline has-small-font-size is-style-outline--4\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/insightone.se\/en\/contact-us\/\" style=\"border-radius:100px\"><strong>Contact us<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"Target group analysis for smarter communication. Let us help you transform big data into smart data. Get valuable insights about your target groups and your market that you can then&#8230;","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"tmpl-block.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-11264","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>M\u00e5lgruppsanalys | V\u00e4rdefulla insikter om dina kunder | InsightOne<\/title>\n<meta name=\"description\" content=\"R\u00e4tt kommunikation till r\u00e4tt m\u00e5lgrupp. En m\u00e5lgruppsanalys syftar till att kartl\u00e4gga egenskaper och drivkrafter hos de du vill attrahera med ditt varum\u00e4rke.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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