We are happy to announce that Mosaic™ Denmark was recently launched! It classifies Denmark’s households into 44 distinct lifestyle types with 12 overall groups. The classification is at household level and paints a clear picture of Danish customers, their sociodemography, lifestyle, buying behavior and values.
INSIGHTS THAT BENEFIT INNOVATIVE STRATEGIES AND STRONG CUSTOMER RELATIONS.
With Mosaic™ Denmark you are guaranteed a deep insight into the Danes’ lives, attitudes and behaviors. The analysis and segmentation platform is based on more than 500 million lines of information over 600 different data variables, giving you a unique knowledge base for developing products, communications and offers. Using Mosaic, you create long-term relationships with the consumers that have the highest value for your business.
TAKE ADVANTAGE OF THE MARKET’S MOST DETAILED AND UPDATED SEGMENTATION PLATFORM WHEN YOU NEED TO:
- – Identify the most attractive target groups in the customer base and on the market
– Find new customers efficiently
– Develop targeted communication
– Develop differentiated media plans
– Calculate market potential
Develop products, communication and offers.
Mosaic™ makes it easy and functional to create differentiated and relevant communication to your current and future customers. Segmented messages can be directed over channels – both digitally and analogously. Deep customer insights create valuable synergies in the company’s value chain from product development to marketing, sales and customer service.
12 groups, 44 lifestyle types
Do you want to know more about how you can use Mosaic™ in your marketing?