Markus has extensive experience in customer insight issues, data and business development. After a couple of years on the advertising and software side and more than 15 years in data-driven consumer marketing, he has a unique knowledge of how to use data to become more profitable and more relevant to his customers.
– We are very happy that Markus is starting as CEO of InsightOne. His experience in business development around strategic and operational market issues will be a valuable asset for InsightOne’s continued development. It is also an advantage that he has such broad experience with consumer data and is responsive to customers’ needs, says InsightOne’s chairman of the board Atle Hidajat.
Markus is a former partner and has been on InsightOne’s journey for the past 15 years. He has worked in the role of both Sales and Sweden manager before.
– I’m really looking forward to expanding my horizon a little more towards other parts of our Scandinavian organization, even though I previously worked a bit with this. I want to continue developing InsightOne’s important work to meet the challenges in insight-driven and actionable customer insight and further strengthen our ability to help companies build profitable brands, says Markus Jürss.
Markus succeeds InsightOne’s former CEO, Geir Olav Iversen, who continues the insight work at InsightOne Norway.
For more information contact:
Atle Hidajat, atle.hidajat@insightone.no
Markus Jürss, markus.jurss@insightone.se
