Yey! Brain has been launched! Together with Mktmedia we have developed the target service Brain Data Market, which target market control makes it possible for advertisers to target their digital communications to specific audiences. The service combines online data about users with data from public records such as income, housing and car ownership. The combination of online and offline data make an accurate target management of digital ads possible.
– In today’s fast-moving media world, it becomes increasingly important for established media groups to offer advertisers target driven data management, because search companies and social forums take market share even at the local level. The service is based on the insight that precision strikes volume. With Brain, we can offer an unrivaled accuracy for our customers, through a combination of online data and offline data, says Hanna Konyi, CEO of Mktmedia.
– Openness and transparency are key words in the project, which benefit both ad buyers and data providers. In addition, media consumers receive more relevant marketing communication, says Hanna Konyi.
The target groups are purchasable at Bidtheatre, Adform, and Delta Projects for those working directly in these platforms, or through media agencies and trading desks that are connected to these platforms. All users in Brain DataMarket are anonymous with respect to privacy and applicable rules and guidelines from the Data Inspectorate and the EU. Learn more about service at www.braindatamarket.com