Mosaic™ is the world’s leading consumer rating tool and is used by leading companies around the world to gain insight into consumer lifestyle and behavior, both of the existing customer base and the market in general. The fifth generation Mosaic™ (G5) is adapted to the recent developments in the Swedish society and gives you as a marketers the opportunity to gain a deeper understanding of the consumers you want to communicate with. The tool will help you find the right target groups and gives you insight into the various target groups’ attitudes, behavior and media consumption. By identify, understanding and reaching your audiences, you can more effectively acquire new customers, develop and exploit the potential of existing clients, instill customer loyalty in the customer base and improve your business results.
With our segmentation and analysis services we can help you better understand your customers and prospects, their preferences and their buying behavior. We tie your customer database to the market which creates opportunities both in and outside your current customer base.
When you want to reach your identified prospects with a digital or analog direct marketing campaign, we create a picture of your market at an individual and household level and provide you with the names, address and phone numbers of your best prospects. We offer smart analysis tools that provide you with the ability to conduct analysis and follow up on the activities of different channels.
With the eClub Campaign Management System, you collect all the information in one place. Upselling is high on most companies’ wish lists, but from the customer’s perspective, intensive upkeep, on the contrary, can sometimes be stressful. But with offers and opportunities based on knowledge of the customer, sales can be transformed into a value. EClub brings together the knowledge about your customers and lets you segment on a variety of variables, such as Purchase history, demographics, lifestyle and campaign outcomes. You get only one chance to make a first impression.
The Dashboard allows you to visualize your data with InsightOne’s external data. The information shown is adapted to your needs and wishes and can be linked to your website, customer base, various registers, etc. The Dashboard can be used to visualize your key KPIs, provide a deeper picture of your customers or serve as a basis for your media agency.
InsightOne can enrich the Dashboard with data like age, life phase, children, family structure, household income, housing, car ownership, etc., as well as soft qualities like interests and values.
Here we have chosen to visualize sales figures together with the Mosaic group, life phase, household type and number of cars in the household for different product groups and periods.
We help you simplify the analytics and gain control over your processes. We work with you on a strategic, tactical and operational level and teach you how to use our tools so that you can work independently with target group analysis, campaign management, response analysis, monitoring and automated reporting.
Workshops lead to dedication and motivation!
Through different tasks and scenarios, we teach you how to best utilize our data-driven insights, strategically, tactically and operatively in your marketing efforts. It may be useful to work in a group to solve a task or problem to develop new ideas and way of thinking, as well as to anchor the actual insights into the group.