Category Archives: News

Welcome Meis and Ole Henrik!

InsightOne is in full swing after the summer, starting August by welcoming our new Client Manager Meis Sad and our new analyst Ole Henrik Ruud to the Olso office. Meis…

There’s plenty of data – it’s about creating clear purpose and structure

How do you use your company’s customer data? There was a time when the greatest insight about a company’s customers could be obtained simply by asking them. The approach was…

Welcome Anna and André!

We welcome our new Junior Data Developer Anna Unger and Senior Client Manager André Schill to the Stockholm team! Anna has previous work experience from the Casino and Import /…

Visual Art dresses the crowd with Mosaic

TARGETED MASS COMMUNICATION – VISUAL ART PIONEERS IN DOOH Now Visual Art brings advertisers the opportunity to get to know the big crowd. In cooperation with InsightOne, they profile all…

InsightOne invests digitally

InsightOne Nordic invests digitally through Mktmedia AB, Swedish morning press’s former development company InsightOne Nordic takes further steps in its digital investments through joint ownership in Mktmedia AB and the…

Mosaic™ Denmark is here!

  We are happy to announce that Mosaic™ Denmark was recently launched! It classifies Denmark’s households into 44 distinct lifestyle types with 12 overall groups. The classification is at household level and…

Digital Mosaic™ in the Nordics

Curious about Digital Mosaic™? Take a closer look at our consumer rating tool for Nordic consumers that gives you insight into how you can better identify, understand and reach your…

Brain Data Market launched – a new service for smart data

  Yey! Brain has been launched! Together with Mktmedia we have developed the target service Brain Data Market, which target market control makes it possible for advertisers to target their…