Category Archives: Blog

Congratulations SAS and SBAB for the gold!

Congratulations to our customers Scandinavian Airlines and SBAB who won gold on this years Gold Key Gala! Amazing! Scandinavian Airlines won two gold awards, and SBAB one gold and one silver….

The art of saying “I know you”

Around 30% of the Swedish population experiences advertising as disturbing (Orvesto Consumer 2016). If you put this in relation to how many marketing-related messages that reach a person daily, these individuals…

The contradictory evolution of data

The power of data has been underestimated for many, many years. Don’t get me wrong – most people have a thorough understanding of Big Data and what can be accomplished…

Profiling – combine internal and external data for a complete picture of your customers

Most companies have a picture of who their customer is. You may not know for sure, but you guess it’s in a certain way. The profile is based on deep knowledge…