Category Archives: Blog

The art of saying “I know you”

Around 30% of the Swedish population experiences advertising as disturbing (Orvesto Consumer 2016). If you put this in relation to how many marketing-related messages that reach a person daily, these individuals…

The contradictory evolution of data

The power of data has been underestimated for many, many years. Don’t get me wrong – most people have a thorough understanding of Big Data and what can be accomplished…

Profiling – combine internal and external data for a complete picture of your customers

Most companies have a picture of who their customer is. You may not know for sure, but you guess it’s in a certain way. The profile is based on deep knowledge…